Store environment has a great influence on customer feeling and sales figures. When it comes to businesses that deal with wine, wine displays in the appropriate design help customers decide what and where to choose and finally purchase wines. This article will hence discuss some of the factors to consider while selecting wine racks for retail stores and how to make your wine display more attractive.
Why Wine Rack Design Matters
Wine is normally perceived to be a specialty item, even if bought regularly by the cheapskate. The way of positioning and the design of your wine section will give the customers a desire to spend more time choosing a wine and, thereby, more money on it. Proper shelving provides product exposure to customers and at the same time provides a clean mine which depicts the quality of wine offered by the store.
Delivering the best customer journey
Wine retails showcases should therefore incorporate an appealing and effective design of the wine racks. If customers can easily locate a certain product, they will spend more time in the store, glance at the wines and think about purchasing some bottles. Wine racks that are easy to navigate, categorized by wine type, region or price will provide an added incentive of browsing the range, thereby buying something that takes their fancy.
Different kinds of wine racks for retail stores
Below is a list of wine rack types that can be used by the retailers with their benefits: The type of store depends much on the area and space available, the demography of the society, and the general outlook that one wants to give to the store.
- Wall-Mounted Racks
This type of wine rack is preferred especially where the space available for retail is small since they do not occupy the floor space yet they hold the wine. These racks are suitable for the placement of such products as premium wines where it is necessary to attract the client’s attention to the placement of certain products. Their design is also slender, which gives your store’s appearance a more contemporary feel.
- Freestanding Wine Racks
As freestanding fixtures are movable, they should be positioned at any specific locations in the store to effect focal merchandising or-navi- merchandising. This equipment comes with the option of wooden, metallic or acrylic construction and by this can blend with the store appearance. Freestanding racks are quite useful to make sections of your wine area thus enhancing product organization.
- Modular Wine Racks
Modular wine racks are tailor made to suit the specific requirements of the stores hence they are effective in situations where the store layout calls for regular rearrangements or product positioning. It also happens with these racks since you can add or remove space to your wine section under certain circumstances such as seasonal promotions, new collections etc.
Enhancing the Visual Appeal
However there are significant differences in the looks and aesthetics of wine racks after which customers are likely to judge your racks. Choose the furniture in harmony with the general concept of your store: if it is, for example, a rustic store, choose wooden racks, or if the store has a more metal-appeal, choose metallic racks. Wine shelves also, lighting—lighting for one section can highlight some wines and make the shopping experience more interesting and appealing.
Conclusion
Designing beautiful wine racks for retail stores is not only a functional requirement but an ideal solution that has the potential to increase customer satisfaction and sales. Whether it is fixed racks on the walls or adjustable ones, having the right racks not only improves the aesthetics of the wine section but also contributes to better conversions. A well planned wine shelf enables wine enthusiasts to find their next wine of preference and at the same time make the shopping experience more luxurious.
Comments are closed.